Robert Grillo, founder of Free From Harm, joins Glen to discuss the systemic challenges of transforming the food system and why targeting top decision-makers — not just consumers — is essential for lasting change. Robert shares how his organization has evolved into a powerful force for grassroots activism, taking on industry leaders, policymakers, and media to expose the harms of animal agriculture.
In this episode, Robert breaks down the outsized role of government subsidies in propping up animal agriculture and why shifting those subsidies to plant-based foods is one of the most powerful levers for change. He discusses strategies for influencing legislators, confronting health officials, and holding industry accountable through public pressure and media exposure. Robert also offers a grounded critique of lab meat and other technological "solutions," arguing that today's grassroots activism — not tomorrow's hype — is what will move the needle. A timely and eye-opening conversation about democracy, food policy, and the future of the plant-based movement.
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Visit Robert's website: https://www.freefromharm.org
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CHAPTERS
00:00 - Introduction and book promotion
00:22 - Guest introduction: Robert Grillo and his work
01:33 - The evolution of Free From Harm and systemic activism
04:50 - Activities of Free From Harm and grassroots strategies
06:45 - The importance of confronting industry leaders publicly
10:08 - Engaging with policymakers and media for impact
12:24 - The role of industry-spread diseases like screwworm
15:07 - Progress in the movement and shifting subsidies
17:23 - Legislative efforts and the influence of money in politics
20:12 - Confronting health officials and industry representatives
23:14 - The Save Our Bacon Act and industry lobbying
26:42 - California law and federal industry opposition
29:36 - The challenge of political and industry influence
33:12 - The role of environmental groups and the vegan movement
35:11 - Co-optation and greenwashing in the industry
37:34 - Lab meat and technological solutions: hype vs reality
44:16 - The importance of focusing on current activism over hype
45:43 - The power of industry advertising and influence
46:24 - Where to find and support Robert Grillo
46:56 - Closing remarks and appreciation
