INFORMATIVE, INSPIRING & INFLUENTIAL

Plant Based On Fire Podcast will highlight plant-based and vegan businesses in the community to share their stories with the world.

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Aspiring and thriving plant-based business owners tackle their inspiring journey to entrepreneurship and what keeps them going, their struggles and their future in the industry.

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From Classroom to CPG: How K.C. Sullivan Built a National Mushroom Empire

Ximena Diaz VelazquezMar 9

From Classroom to CPG: How K.C. Sullivan Built a National Mushroom Empire

Casey Sullivan, a veteran environmental science teacher, shares the decade-long journey of scaling Two River Mushrooms from a local organic farm into a national award-winning functional broth brand.

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MEET THE HOST

Bryan Dennstedt

The Host and a Plant-Based Man

Bryan Dennstedt is a C-suite tech executive and a leader in the plant-based community, hosting the Plant Based On Fire podcast and founding Real People Eat Plants. His career, marked by strategic technology leadership and successful team building, now extends into supporting the plant-based industry. Bryan combines his business expertise with a passion for plant-based living, aiming to drive growth and innovation within the sector. Through his podcast, he connects with entrepreneurs and explores investment opportunities that propel the plant-based movement forward, offering valuable insights for businesses aiming to make a significant impact.

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From Banking to Advocacy: Strategic Scaling for Animal Sanctuaries ft. Cheryl Moss

Plant Based On Fire

00:0032:13

Real Men Eat Plants|1/5/2026

Cheryl Moss, a banking executive and children's author, discusses leveraging corporate strategic skills to build a high-impact advocacy platform and ensure the financial sustainability of animal sanctuaries.

Key Topics and BulletsThe Transition from Banking to Advocacy

Applying risk assessment and strategic planning from a 20-year banking career to nonprofit advocacy.
Recognizing the "reset" opportunity during COVID-19 to address broken food distribution and animal misuse.

Sustaining Animal Sanctuaries

The Summit: Focusing on best practices for fundraising, legal council, and PR for sanctuary owners.
Underrepresented Spots: Why spotlighting smaller, struggling sanctuaries is a core value proposition of the podcast.
Volunteerism: Advising aspiring sanctuary owners to volunteer first to understand the grueling physical and financial reality.

Educational Advocacy Through Books

The Trilogy: Gabriel (veal/cows), Cluck (fowl/turkeys), and Pickle (pigs/natural disasters).
The Parenting Challenge: Navigating the "reverse psychology" and cognitive dissonance parents face when children ask tough questions about meat.

The $100,000 Goal for Mercy for Animals

Fulfilling a personal "stretch goal" through monthly donations, gala participation, and leveraging professional income.
Why Mercy for Animals was chosen: Their ability to move the needle on a legislative and systemic level.

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Listen and Subscribe to our Podcast Through Your Favorite Channel

MEET THE HOST

Bryan Dennstedt

The Host and a Plant-Based Man