πΏ Welcome to another episode of the Plant Based On Fire pod! πΏ
π±π² Today, Bryan interviews Sarah Marie Cole, the Chief Marketing Officer of My Forest Foods.
πβπ«π₯ Sarah Marie discusses the origins and evolution of My Forest Foods, a company that specializes in creating innovative mycelium-based products like MyBacon. She shares the challenges and successes of introducing a new food category to the market, the importance of consumer education, and how the company is scaling to meet the growing demand for sustainable, plant-based options.
ππ This episode offers valuable insights into the intersection of food innovation, marketing, and sustainability.
π£ In This Episode, We Cover:
00:00 Introduction and Background
03:00 The Story of My Forest Foods and Ecovative
06:07 Approaching Storytelling and Target Audience
10:46 Marketing Challenges and Strategies
16:49 Scaling Challenges and Future Plans
21:21 The Importance of Flavor and Taste
26:45 Advice for Entrepreneurs and Conclusion
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π Useful Links:
Website: https://myforestfoods.com/
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